Casino Ads Found Discriminatory
Women play at
online casino gambling
sites, and they enjoy the thrill of Bingo, Sic Bo, Baccarat, Roulette, Video Poker, and many other
casino games
, as well. Women who play at online casino gambling sites anticipate fair treatment from online casino site managers. Operators who fail to provide equal treatment and respect to all their visitors will end up paying the price for the maltreatment of certain visitors. Ads that have been found to be
offensive to women are generally banned, as was the ad campaign ran by Poker Power Casino who had their ad campaign banned by the Transport of London authority because the ads were found to be obscene by segments of the public.
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Paddy Power Casinos ad campaign targeted women gamblers in an attempt to increase their share in the market and to get women to play online bingo. The Transport for London banned two of their ads which were considered to be offensive. One ad featured a man breastfeeding a child, and the other displayed a plate of junk food at the dinner table. The ads were attempting to pass the message that women were no longer performing their gender's duties, but had opted to play at online casino gambling sites. Online Casino operators need to be
careful in order to prevent from being offensive to any sector of the population when advertising their internet sites.
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